A few years ago, my fiancé asked, ‘What do you want to do for the rest of your life?’, I replied, ‘I want to own a lingerie store’, he smiled at me, that naughty, boyish grin. I still do want that store, but perhaps I should consider an online version. There is such a massive gap the market over here, it’s ridiculous. If you have a bra size larger than a double D, and most moms I know have this ‘disorder’, you will know of the eternal struggle to find lingerie that fits well and doesn’t look like something out of Frankenstein‘s closet.
For years I have shopped at the ridiculously overpriced Storm-in-an-A-to-G-cup and I probably still will from time to time. Woolworth’s is also making a good effort to alleviate the strife of us double D plusses’ these days. Although still not to a point where I can walk in and screen the shelves the same way I did when I was 14. I miss those days. Hunting down the prettiest sets at minimal cost, and without a second glance, finding my size. Sadly, shopping for lingerie is no longer as pleasant an experience for me.
As a women with a larger bust I have to first consider size, and what the store offers, if anything, in my size. Only then do I get to consider quality, aesthetics, cut and support. A combination of factors that not even boutique stores think of, much. At least not without a price tag that makes me want to scream and cry. I have often imagined having a breakdown right there as I hand over my hallowed banking card, knowing its about to be violated in unheard of ways.
How is it that smaller sized mutha’s can get anything they want, spend a few hundred rands and walk out of a store with around 10 super sexy well fitted pieces? When I walk in, I get maybe 2 or 3 mediocre looking bras for around a thousand rand. If you have thought of having a breast augmentation, trust me, if you aren’t prepared to spend thousands on your lingerie, just don’t do it ( I haven’t had one, but I don’t understand why anyone would put themselves through the shopping nightmare from hell). Not in South Africa at any rate. I have even had the experience of being in a so-called ’boutique’ store where the sales lady tried to sell me a bra for around R 600, 2 sizes to big in the back and 2 sizes too small in the cup ( that store is no longer in existence, amen). She obviously had no idea what wearing the wrong bra size can do to a women’s figure and the back pain that goes with it.
All is not lost though ladies. I have found the solution. It’s www.lembrassa.com, this online store saved my cleavage and my wallet recently. We moved homes at the end of April and whilst we were moving a box of the previously mentioned extremely expensive lingerie simply disappeared! Disappeared. Who the hell steals bra’s? Anyway I was in tears by day 5 of not finding them. It then occurred to me that as I had ordered my first properly fitted exercise bra from the UK last year ,the ‘Freya Active Underwire bra‘ and the only sports bra that doesn’t snag or leave me bouncing around like a bimbo with a mono boob, that I would give online ordering a second go – its been a God send. I did and I am so ecstatic with the results. I ordered 100 pounds worth of goodies ( shipping was free). They are all beautiful and fit like a glove, I saved myself over R 1000 by doing this and highly recommend the same to any mutha’s or ladies with a cleavage issue. You won’t disappointed with the results. I highly recommend any of Freya’s wares. Bless Freya for existing. Shopping online is daunting especially for us South African women that have only really brought furniture or services online. Clothing and lingerie are certainly uncharted waters for even the most seasoned SA shopper. Do you shop online? If not, give this a go, even if you simply order just one item to start with. Once you are comfortable with how it works it’ll change your life and trust me when I say this, your cleavage and hubby (or partner) will thank you too.
Tags: Clothing, daily grind, DD, E, F, Freya, Lembrassa, lingerie, mom, motivation, Online shopping, Shopping, shopping online, South Africa